ABOUT

I am Valentina Haertel, an Argentinian graphic designer based in Barcelona. My work focuses on branding, product design, editorial systems and visual storytelling for projects that need a strong visual voice.

I like building identities from the inside out: first understanding the mood, audience and purpose, then translating that into typography, image systems, color, rhythm and practical applications.

My process moves between research and intuition, structure and experimentation. I am interested in design that feels memorable, useful and emotionally connected without losing clarity.