CREATIVE DIRECTOR | ARTIST | DESIGNER

WORKING WORLDWIDE

Valentina Sol Haertel

/visual storyteller/

Designer, artist & creative director.

Hi! I'm Valentina, a passionate Graphic Design student at LCI Barcelona. I believe in the transformative power of visual communication to connect ideas, emotions, and people across cultures.

I specialize in creating meaningful visual experiences through branding, digital design, and artistic exploration. My work is driven by curiosity, cultural sensitivity, and a deep understanding of how design can shape perceptions and inspire action.

My Philosophy

Design is not just about aesthetics—it's about creating connections, telling stories, and solving problems with empathy and innovation. I believe every project is an opportunity to make a positive impact.

Expertise

  • Brand Identity & Visual Systems
  • Digital Design & UI/UX
  • Art Direction & Creative Strategy
  • Editorial & Publication Design
  • Photography & Visual Storytelling
  • Cultural & Cross-cultural Design

Values

  • Authenticity in every creative decision
  • Collaboration over competition
  • Sustainable and ethical design practices
  • Continuous learning and growth
  • Cultural respect and inclusion

"Graphic design is not what you see, but what you make others see."

— Edgar Degas