LA PANCHA — BRANDING

LA PANCHA starts from the opportunity to renew the visual language of Argentine hot dog shops and connect with a younger audience. The proposal preserves the familiar, popular character of the pancho and expresses it through a contemporary identity. I developed a graphic language around expressive typography and an illustrated character that gives the brand its own voice. The system brings illustration, photography and composition together across posters and packaging, balancing visual consistency with room for variation.

YEAR

2026

PROJECT

LA PANCHA

TYPE

PERSONAL PROJECT

DISCIPLINE

BRANDING

[SCROLL TO EXPLORE ↓]