JAMMED — BRANDING

JAMMED approaches packaging as the foundation of a jam brand’s identity. The proposal needed to distinguish the flavours while keeping a consistent structure across the range. I used typographic repetition as the main graphic device and fruit illustrations to identify each variety. The label separates the brand, flavour and product information into distinct areas, creating a system that balances expression with a consistent reading hierarchy.

YEAR

2026

PROJECT

JAMMED

TYPE

PERSONAL PROJECT

DISCIPLINE

BRANDING

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