[VALENTINA HAERTEL][PRODUCT & GRAPHIC DESIGNER][BARCELONA, ESPAÑA]

PICOLLA — BRANDING

The graphic traditions of Italian gastronomy formed the starting point for PICOLLA. I set out to reinterpret those references through a contemporary identity, retaining familiar cues while giving them a distinctive expression. I developed a visual system in which typography leads the composition and photography provides context. The relationship between these elements establishes a consistent hierarchy across menus, cards and restaurant materials.

YEAR
2026
PROJECT
PICOLLA
TYPE
PERSONAL PROJECT
DISCIPLINE
BRANDING

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